Facebook Lookalike Audiences Best Practices

Facebook Lookalike Audiences Best Practices

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Lookalike Audiences are Facebook's bread and butter. Much of the targeting is automated, but we can impact how well they perform by being strategic with our root audience. In this video, we'll talk about considerations for what to use for your root audience, how to segment it, and what the right size is.
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Joe Martinez and Michelle Morgan work for Clix Marketing

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