Google Analytics site search report gives advertisers a lot of great information of what your visitors are looking for when they're on your website or landing pages. We can use the site search results to create audiences in Google Analytics to use for future display or search remarketing campaigns. This video will show you exactly how to find and create these audiences.
Still need to set up site search in Google Analytics? Here's the link on how to do it. https://support.google.com/analytics/answer/1012264?hl=en
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Joe Martinez and Michelle Morgan work for Clix Marketing
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