Welcome to Seer Interactive's Advanced #PowerBI for Digital Marketers series!
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In this video, Wil walks you through how to use Power BI to analyze the various URL slugs your competitors might be using in order to reverse engineer their success. Especially as it relates to auto-generated product pages. This is super relevant for any E-commerce SEOs who might be watching.
By joining your PPC & SEO data, you can look specifically at keywords that are converting for you, but might not be ranking well. Then once you understand the type content you NEED to create, you'll be in a more ideal situation to compete (and beat) those auto-generated pages.
At Seer, we're using big data to remove the guesswork from our client recommendations.
We let the data do the talking for us.