Audience Research & PPC: Stop Guessing About Your Customer's Needs
People hear "audience research" and innately know that it's a valuable asset, but struggle with the lack of bandwidth and budget to make it happen.
Teresa Lopez and Dan Lauder are here with your actionable guide to audience research on a budget and how valuable it can be to take your company's paid media to the next level.
Audience research gives you the data backed insights you need to stop guessing about your customer's needs.
There's a game plan for every team and budget!
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