Trust what Google says about Exact Match, But Verify | Advanced Power BI for Digital Marketers

Trust what Google says about Exact Match, But Verify | Advanced Power BI for Digital Marketers

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Welcome to Seer Interactive's Advanced #PowerBI for Digital Marketers series!

Want Seer to do this for you? http://bit.ly/2kkQTOQ

Want to work @ Seer? http://bit.ly/2k1h5h1

Check out Seer Interactive's Jane Brady for more info on Google's recent Close Variant update: http://bit.ly/2kvcynm

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Wil Reynolds isn't happy, and you wanna know why? Because Google's Exact Match Close Variant feature matched him to "Georgia 360" instead of "GA 360," which is what he had originally exact match targeted. What's a digital marketer to do?

In this video, Wil walks you through how to use #PowerBI to look at how acronyms can cause so many problems with exact match and lead to wasted PPC spend. Wil's workaround will show you how you can avoid all that, which'll make everyone a little happier in the long run.

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At Seer, we're using big data to remove the guesswork from our client recommendations.

We let the data do the talking for us.

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