Lesson 4: How LONG is the Long Tail? | Power BI Basics for Digital Marketers

Lesson 4: How LONG is the Long Tail? | Power BI Basics for Digital Marketers

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Previous Lesson: https://seer.is/2ygGerl

Want Seer To Do This For You?: https://seer.is/2GIIXRC
Stuck on a Power BI Issue?: https://seer.is/2BFpnA5

Wil Reynolds continues his Power BI for Digital Marketers guide with Lesson 4.

At Seer, we believe the best way to get teams to work together is by using their data. Combining their data into one place forces conversations to happen and often reveals insights that aren't available in siloed data.

This video will walk you through:

- Categorizing converting keywords

- Analyzing a click profile

- Grouping conversions and impressions

- Adding new columns based on conditions

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