Lesson 4: Use "People Also Ask" At Scale To Write Content | Power BI Analysis for Digital Marketers

Lesson 4: Use "People Also Ask" At Scale To Write Content | Power BI Analysis for Digital Marketers

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Wil Reynolds is back with a new "next level" Power BI series: Power BI Analysis for Digital Marketers. Missed the Power BI Basics series or need a refresher? Link to Power BI Basics for Digital Marketers is at the top of this description.

At Seer, we believe the best way to get teams to work together is by using their data. Combining their data into one place forces conversations to happen and often reveals insights that aren't available in siloed data.

This video will walk you through:

- Why "People Also Ask" is a high trust signal to Google

- At scale - when writing for a keyword, who else is showing up for that keyword and what else are people asking

- Who's also winning those "People Also Ask"

- How you can use those winner's to influence your site structure and content strategy

Data Sources Used:
- PPC - Search Query Report from AdWords
- SEO - STAT People Also Ask Report

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