Welcome to Seer Interactive's series on Advanced #PowerBI for Digital Marketers!
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In this video, #WilReynolds talks about how long-tail keywords are negatively impacting the current methods for performing keyword research.
It doesn't matter how long you've been in Search, anyone can pick the wrong keywords from time to time. If you're the type of marketer that relies solely on search volume when choosing keywords to go after, BEWARE, that strategy might lead you astray.
By combining paid with your organic data, you'll be more focused on the search terms that will move the needle for you or your clients' business.
At Seer, we're using big data to remove the guesswork from our client recommendations.
We let the data do the talking for us.