KPIs for SEO: Common Pitfalls & Misconceptions (Rachael Gerson)

KPIs for SEO: Common Pitfalls & Misconceptions (Rachael Gerson)

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Rachael Gerson gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. She talks about common pitfalls and misconceptions such as not measuring the right actions, not assigning dollar values to non-eCommerce conversions, not using the e-Commerce GA code, creating KPIs that can't be measured without custom code, and not auditing your GA code.

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