Нow to Research Valuable Ideas for Your Content Strategy | Lesson 3/9 | SEMrush Academy

Нow to Research Valuable Ideas for Your Content Strategy | Lesson 3/9 | SEMrush Academy

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Tune in to our live mega webinar™️ 5 Hours of Content Marketing on May 28 ➤ https://bit.ly/5HoursOfContent

Learn how to use the Keyword Magic Tool to research valuable ideas for your content strategy.
Watch the full course for free: https://bit.ly/2XwLrrr

0:34 Content needs to be SEO optimized
0:52 Keyword Magic tool
1:34 Match filters
2:52 Groups and subgroups
3:30 Flexible filters
4:10 Keyword Difficulty
4:22 SERP feature
4:28 Objectives
5:28 Keyword Analyzer table
5:59 Summary

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When writing any text, you need to remember to focus on your users' pains and values. People will give you their attention and time only if you give them what they need.

Then, due to the ever-rising amount of information the Internet provides today, you definitely want to see your content on top of the rankings in order to be visible. With that said, content needs to be SEO optimized.

To see what content your competitors create and what standards are out there for your industry, you need to carry out a content research. And we suggest that you start with researching keywords relevant for your chosen topic. SEMrush's Keyword Magic Tool will help you find the most useful keywords.

With this tool, you'll create a solid keyword list from just a single seed keyword. Then, you'll be able to refine your list gathering the most important and significant keywords – and all of this in the blink of an eye.

Keyword Magic Tool
Let's start with entering our seed keyword and selecting the desired database. Let's say, 'technical SEO' and in the United States database. By default, you'll get a list of top keywords semantically related to the search.

Then, we'll narrow down our results. This could be done with the help of match filters:

Broad Match,
Phrase Match,
and Exact Match.
Broad Match is set by default. It includes variations of all forms of a seed keyword in any word order.

Phrase Match provides keywords which may include your seed keywords in a variety of orders. This filter uses the format of seed keywords.

Exact match is the most strict filter. It shows keywords that contain seed keywords in the exact form and order.

We can also find question-based keywords that contain our seed keyword by clicking the ‘Question' button. It is always useful to know what our target audience is asking.

It's believed that if your content is optimized for question-based keywords, your chances of winning a SERP feature, like featured snippet, become much higher.

By providing your audience with answers to their most common questions, you can boost your traffic.

And plus, users tend to word their queries as questions when conducting searches via voice, and voice search is likely to go mainstream in the coming years.

All the keyword ideas will be organized into groups and subgroups by search topic.

For each group and subgroup the tool estimates the keywords' total volume and their average difficulty.

Using groups will help you find long tail keywords and explore certain niche topics you might be interested in. You can narrow down your research topic by exploring subgroups. Any group or subgroup can be excluded from the results, too.

To specify your research topic you can use flexible filters to:

include or exclude a keyword from your search;
apply Broad Match to the include/exclude keyword filters in order to include or exclude all the forms of the inserted words;
apply Exact Match in order to include or exclude the exact match of the inserted words;
mix all of the filters as you wish.
You can also filter by metrics such as:

words count - to find fat heads or long tails;
volume - to find keywords that are being more searched for;
keyword difficulty, which is an estimation of how hard it is to outrank your competitors when targeting for a certain organic keyword - to find realistic targets in terms of competition;
SERP features to find keywords that could lead to winning a SERP feature.
The basic idea here is to find the most relevant high-volume keyword for our H1 title, longer keywords with lower volume for H2 titles and finally an even more precise long-tail keywords for H3 titles. That's how the spine of your text's structure is created.

When picking the keywords that suit you most, take into account such metric as keyword difficulty. In general, realistic keywords have an average difficulty from 60 to 80%, but if you managed to find relevant keywords with relatively high volume and difficulty below 60% — these are definitely a no-brainer.

#ContentMarketing #KeywordResearch #SEMrushKeywordMagicTool #SEMrush #SEMrushAcademy


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