Watch the replay of our content marathon to know how to do content marketing to be the best in your industry!
Slides → https://www.semrush.com/webinars/5-hours-of-content-marketing/
1️⃣Jesse McDonald, Melissa Fach, Loren Baker, Casie Gillette — Creating Multipurpose Content That Wins
07:00 - Content for SEO: How to win
10:00 - Does the search query show intent around answering a question?
14:00 - Well rounded content should answer the appropriate questions
19:00 - Well written informative content should naturally earn links from relevant sites
21:00 - Remember, spammy links aren't worth it!
25:00 - Loren comments on intent changes in user behavior
26:00 - Question ‘How will Google know how content ‘flows’ - Melissa Fach answers
2️⃣Julia McCoy, Liraz Postan, Shelley Walsh, Casie Gillette — How to Create Content that Gets Found in Google AND Builds Your Brand: 2020, Pandemic-Proof, Real-World Advice
34:00 - How to create content that gets found in google and builds your brand
38:00 - Return on Ad Spend
41:00 - A simple 11-step website content strategy guide to get found in Google and build a brand
52:00 - Question - Where do you guys think is best to start with content strategy?
54:00 - Liraz Postan discusses answering the questions and queries of users
58:00 - What have you been discussing with clients with COVID-19 happening?
3️⃣Lee Odden, Casie Gillette — Break Free of Boring B2B with Influential Content Experiences
1:08:00 - Top interactive format: top of the funnel
1:09:00 - Top interactive formats: middle and end of the funnel
1:10:00 - Frameworks for influencer content
1:15:00 - B2B interactive content case study
1:17:14 - Influencers + Interactive = Results
1:26:00 - Question ‘What kind of budgets, teams, and timelines are involved in projects like this?’
1:30:00 - What story do you want to tell?
4️⃣Andy Crestodina, Robert Rose, Kelly Hungerford, Erin Hueffner, Casie Gillette — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
1:37:00 - Key aspects of thought leadership
1:41:00 - Be the source of original research
1:46:00 - Discussing how research you may have could be used to create shareable, link-worthy content
1:52:00 - What do you consider to be effective thought leadership content?
1:57:00 - Content shock
2:00:00 - Can you have an opinion that stands out?
2:03:00 - Question ‘Can one call themselves a thought leader or should it be attributed by someone else?’
2:05:00 - What do you believe that most people would disagree with?
2:18:00 - Personal SEO
2:23:00 - RECAP: Leverage a Personal Brand for mention and links
5️⃣Kevin Phillips, Ashley Segura, Vahe Arabian, Andy Crestodina — How To Put Your Content To Work Immediately After Publishing
2:31:30 - Introductions
2:36:00 - What is a better, faster, more efficient way to get your content in front of your audience?
2:40:00 - Focus first on BOFU content
2:45:17 - How sales can use content in their sales process
2:49:00 - Ashley Segura discusses communication with sales and marketing
2:55:00 - Question for Ashley, do you have any ways you collaborate with content teams and sales?
6️⃣Sabiha Shakil, Jessica Levenson, Navah Hopkins, Andy Crestodina — Getting Your Digital Content Strategy Right in Times of Crisis
3:07:00 - Impact of lockdowns: Consumer behaviour and businesses
3:11:00 - Implications for content marketers
3:14:00 - Going hyperlocal
3:15:00 - Content tips for key digital channels
3:17:00 - Using chatbots to your advantage, whilst a call centre may be locked down
3:18:00 - Look at local hashtags
3:19:00 - Content marketers in crisis management
3:21:00 - Tips for agencies
3:23:00 - What about content marketing and SEO for universities?
7️⃣Brian Wallace, Judi Fox, Sarah Evans, Andy Crestodina — Infographics, LinkedIn, and PR: The Key to Growing in a Down Economy
3:37:00 - Research + Storytelling
3:38:00 - Design of an infographic
3:42:00 - Examples of infographics
3:48:00 - Question ‘basic promotion and getting traction with infographics’
3:51:00 - Question ‘are infographics good in pitches?’
3:58:00 - Pick up links, mentions, shares, etc + final thoughts
8️⃣Michael Brenner, Michelle Robbins, Dale Bertrand, Andy Crestodina — How One Marketing Agency Uses Content to Rank for Search and Win New Customers
4:05:00 - How we use content to rank for search and win all our new customers
4:08:00 - How many searches are there on Google?
4:11:00 - Marketing that attracts buyers
4:14:00 - Michael Brenner’s case study
4:19:00 - Tip 1: Sell the business case
4:21:00 - Keyword Gap
4:23:00 - Your director of marketing is miserable
4:24:00 - SEO Content Template
4:27:00 - The ‘daily news’ approach to publishing
4:28:00 - Tip 2: Frequency drives results
4:31:00 - Tip 3: Focus on buyer interests
4:32:00 - Tip 4: Answer customer questions
4:44:00 - Deadlines are the greatest source of inspiration
4:49:00 - Site search reports are powerful tools