How much does Google Ads cost? We cover Google Ads costs, budgeting, and how bids impact how you are charged in your Google Ads account. When you are curious about how much you will have to spend to get your ads on Google, this is the perfect video for you. We don't go through all of the bid strategies in detail or the Google Ads payment methods in detail in this video, but you can find more information below. When it comes to Google AdWords costs, we did our best to give you as much information as possible.
About payment methods for Google Ads: https://support.google.com/google-ads/answer/2375433?hl=en&ref_topic=3119148
Google Ads Bid Strategies Explained 2019: https://www.youtube.com/watch?v=Ac0hOelenXU&t=103s
Google Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords: https://www.youtube.com/watch?v=WIqgn4IAXqI
Google Ads Payment Methods: You can either use a credit card or link your bank account directly. Either method will be useful when you are setting up the payment and billing for your Google Ads account. Your billing profile will need to be set-up before you start running your advertisements.
How Much Do Google Ads Cost? Your Google Ads costs are determined by your budgets, your bids, and your quality score. Your budget is how much you actually spend on advertising. Your bids will be a part of determining how much you spend for each individual click to your website. Your quality score is used along with your bid to determine Ad Rank. Last but not least, overall competition in your industry for the keywords you are targeting will have a huge impact on how much your Google AdWords costs will be.
Google Ads Budgets: You set your budget at the campaign level or at the account level with Shared Budgets. You will need to set a daily budget in Google AdWords and Google Ads will pace your daily budget over the course of the month. Therefore, we recommend taking your daily budget and multiplying it by 30 to understand how much you will be spending in a given month. With shared budgets through the Google Ads Shared Library, you can set a daily budget and apply it to multiple campaigns.
Google charges on a Cost-Per-Click basis, which means you pay for each click that a potential customer takes on your advertisement. The more you bid, the more you will pay per click. Many advertisers pay anywhere from $1-$3 per click to their website, but sometimes you can get your cost-per-click down to $0.75 or even $0.50 depending on your industry. On the other hand, some advertisers have to spend upwards of $10 per click or $20 per click depending on the competition.
Your quality score also plays an important part, because your keyword quality score at the time of the auction, along with your bid, will be used to determine your ad rank. If you have the highest quality score compared to your competitors, then you can actually bid lower and still achieve the top ad rank. Google Ads rewards advertisers who can achieve a high click-through rate, a good landing page experience, and a good ad relevance score.