Google Ads remarketing from event tracking is a way for PPC advertisers to create audiences from user actions. These action audiences give us a better idea of user intent than just a page visit audience. Someone who is engaging with a video or form on your site is most likely a more valuable user than an "All Visitor" remarketing list. This video will show you a few ideas of events you may want to track in Google Tag Manager, how to create audiences from those events, and some Google Ads remarketing strategies from these event action audiences.
3:33 - Setting up event audiences in Google Analytics
4:45 - Outbound link click audiences
9:35 - Embedded YouTube video engagement audiences
12:55 - Form abandonment audiences
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#remarketing #googleads #ppc
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Joe Martinez and Michelle Morgan work for Clix Marketing
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