Following Amazon’s Suggestions? The Mysterious “Suggested Bid” [PPC Den Podcast #84]

Following Amazon’s Suggestions? The Mysterious “Suggested Bid” [PPC Den Podcast #84]

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Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 A breakdown of Suggested Bid 20:10 Testing the Suggested Bid feature 24:50 Should you use Suggested Bid? 31:00 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/ Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Video edited by Pedro Moreno

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