Surely youâ€™ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?
On todayâ€™s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.
Weâ€™ll see you in the Badger Den!
3:10 What is Suggested Bid?
6:20 Who will use Suggested Bid?
13:20 A breakdown of Suggested Bid
20:10 Testing the Suggested Bid feature
24:50 Should you use Suggested Bid?
31:00 Closing thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd
New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/
Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Video edited by Pedro Moreno