Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ]

Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ]

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This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den! Episode Highlights 00:00 Find us on YouTube and Anchor 00:45 RPSB (Research, Peel, Stick, and Block) 11:04 RPSB vs. RPS? 17:30 Keyword Cannibalization 19:59 The Prickly Part of RPSB 21:38 Solution 1 - Category Targeting 26:00 Solution 2 - Search Term Graduation Criteria Updated 31:15 Initial Bids - A How To 37:11 Keyword Dumping 40:20 Pro-tip: Bulk Ops Mastery 42:10 Final verdict of RPSB’s future Resources Mentioned: + Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump: https://www.adbadger.com/blog/ppc-den-podcast-ep-10/ + Ep 41, What to Expect from 30 Days of Running Amazon Ads: https://www.adbadger.com/blog/ppc-den-podcast-ep-41-what-to-expect-from-30-days-of-running-amazon-ads/ + Ep 26, An Introduction to Bulk File Operations: https://www.adbadger.com/blog/ppc-den-podcast-ep-26-an-introduction-to-bulk-file-operations/ + How to Perform RPSB with SBA: https://www.youtube.com/watch?time_continue=1&v=2K3TtdfoAIg&feature=emb_logo If you enjoy supplementing your video habit with long reads, well, hot diggity dog, you’re in luck! We cover this topic on our blog as well. Please read: https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/ Thanks for watching! Please don’t forget to ‘like’ and subscribe. It really helps us out! All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave us a Voicemail: adbadger.com/voicemail or 833-BADGERZ Video edited by Pedro Moreno

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